Forty points across speed, search, design, words, checkout and legal. Every issue ranked by impact, a recorded walkthrough, and a priced plan you can act on with me or anyone else.
From £495 · $650
5 working days
Fixed price, in writing
New theme, new photos, new agency: owners often fix the wrong thing first. The audit tells you what’s actually costing you, in order, with a price on each fix.
Sound familiar?
- You know something’s wrong
Visitors come, nobody buys or enquires, and you can’t see why.
- Quotes that don’t compare
One agency says rebuild, another says redesign, a third says ads.
- You’ve heard it’s slow
But not why, or what fixing it would involve.
- Google barely knows you
And every ‘SEO package’ sounds the same.
You know something’s wrongEvery finding is written so you can act on it, with or without me.
- 01Ranked by impact
The fix that matters most is first, not the easiest one.
- 02A recorded walkthrough
Me, on your site, explaining each issue in plain English.
- 03A price on each fix
So you can decide what to do now and what can wait.
- 04Yours to use with anyone
Hand it to your current developer if you like.
Yours to use with anyoneA shortened example on a made-up shop, so you can see the format before you book.
- 1Headline says nothing about the productHigh impact1 hour
- 2Delivery cost only appears at checkoutHigh impact2 hours
- 3Product photos weigh 4MB eachHigh impact3 hours
- 4Reviews hidden on a separate pageMedium impact2 hours
- 5Contact form asks for 11 fieldsMedium impact1 hour
- Speed
Load time on a real phone, image weight, scripts you don’t need, hosting.
- Search
Titles, headings, redirects, broken links, structured data, what you rank for.
- Design
First-screen clarity, mobile layout, tap targets, visual trust, accessibility basics.
- Words
Headline, who it’s for, objections answered, calls to action.
- Checkout and forms
Unneeded fields, delivery and returns clarity, errors, abandonment traps.
- Legal and trust
Privacy, cookies, terms, contact details, reviews shown honestly, security basics.
About 5 working days from yes to live. You always know what happens next.
- 1Day 1YouSend the address and, if you like, read access to analytics.MeMeasurements on real phones and desktops, yours and two competitors’.
- 2Days 2–4YouNothing. Carry on.MeForty checks, notes, screenshots, the ranked list.
- 3Day 5YouWatch the walkthrough. Ask anything.MeThe recording, the report and the priced plan.
This is for you if- Anyone unsure what to fix first
- Owners comparing quotes from different agencies
- Stores and sites that get visits but few sales or enquiries
- Budgets under £3,500, where a build isn’t the right first step
It isn’t for you if- Sites that aren’t live yet (the free plan fits better)
- Anyone wanting a free audit in disguise
What you usually get from each route. There are great people everywhere; these are the patterns.
| A DIY builder | A marketplace freelancer | An agency | ELMFOLD | |
|---|---|---|---|---|
| Who you talk to | You, and a help centre | One person, often far away | An account manager | The person building it |
| Who writes the words | You | Usually you | A copywriter, often extra | Me, included |
| Designed from scratch | No, a template | Often a bought theme | Yes | Yes |
| How the price works | Monthly fee, plus your time | Hourly or per task | Day rates, can grow | Fixed, in writing |
| Who owns it | The platform | Depends | Usually you | You, every line |
| After launch | On your own | If they reply | A retainer | 30 days of fixes, then optional care |
from £495
$650 · 5 working days
What moves the price- Number of pages and templates
- Store vs brochure site
Paid when you book. Credited in full against a project started within 60 days.
Get my exact price, free- Fixed price, in writing
The price in the proposal is the price you pay. If the scope changes, you see the new price before anything happens.
- 30 days of fixes
Anything that breaks after launch is fixed, free, for 30 days.
- You own everything
Code, design, words, photos and accounts, in your name.
- Reply within 2 working days
From me, not a ticket system.
- Three projects at a time
So yours gets proper attention, never squeezed in.
30 days of fixes
Reply within 2 working daysBiggest objections first, answered plainly. Tap one to open it.
No. It’s paid, five days of work, and the report is yours to use with anyone. The fee is credited if you build with me within 60 days.
Read access to analytics and search console helps; I can audit without it.
Then the report says so, with the plan and the price for starting again, and why.
Yes: the free Website X-ray runs the first checks on your own site in about a minute.
The free project plan takes about four minutes. You get a written plan with a price on screen, and you keep it whether or not we work together.
Book an auditP.S. The audit fee comes off any project started within 60 days, so if you build with me, it was free.