For service businesses and brands without a store: designed from a blank page, written to sell, with an enquiry, booking or quote flow that people actually finish.
Launch offer: The first three projects get the full £495 audit free.
From £6,000 · $7,500
5–8 weeks
Fixed price, in writing
A service website has one job: make a stranger confident enough to get in touch. Most fail at the same few points, and none of them is the colour of the buttons.
Sound familiar?
- “Welcome to our website”
A headline that says nothing a competitor couldn’t say, so you sound like everyone else.
- No idea what it costs
No prices, no ranges, so visitors assume you’re expensive and don’t ask.
- No real work on show
Stock photos where your best jobs should be. People hire what they can see.
- A contact form that feels like homework
Ten fields, no idea what happens next, and the answer arrives days later.
- Clumsy on a phone
The number isn’t tappable, the menu hides everything, the form zooms in on every field.
- Stuck in a page builder
Slow, hard to change, and you can’t take it with you if you leave.
“Welcome to our website”
Clumsy on a phone
Stuck in a page builder
Six things I build into every service website. They work for clinics, trades, studios and consultancies alike.
- 01Say who you help, and the outcome
“Kitchen respraying in Hampshire, done in a day” beats “Quality finishes since 2009”.
- 02Show the work, not stock photos
Before and afters, real jobs, real people. Proof does more selling than any adjective.
- 03Give a price, or at least a range
“From £…” filters out the wrong people and reassures the right ones.
- 04One clear next step on every page
Book, get a quote or call. Not five buttons competing for attention.
- 05Answer the doubts on the page
Insurance, guarantees, timings, what happens if something goes wrong. Before they have to ask.
- 06Make enquiring easy and useful
A short quote flow that collects photos and details, so you can price without a site visit.
Say who you help, and the outcome
One clear next step on every page
Answer the doubts on the page
This is the kind of flow I build instead of a contact form. Fill it in, and see what lands in your inbox.
Fill in the form to see this arrive.
- Every page designed from scratch
Around the path from first visit to getting in touch.
- All the words written
Home, services, about, areas, FAQs. You give me facts; I write.
- Enquiry, booking or quote flow
Wired to your inbox, calendar or the tools you already use.
- A page for each service
So people land on exactly what they searched for.
- Pages for the areas you cover
Written properly, not copy-pasted with the town name changed.
- Gallery and before-and-afters
Your best work, shown where it persuades.
- Editable by you
Text, images and pages, with training included.
- Google set up properly
Titles, descriptions, Google Business details and the basics search needs.
- Fast on phones
Built by hand, not on a page builder.
- Legal pages and cookies
Done right, in plain English.
- Analytics
So you know which pages bring enquiries.
- Training and 30 days of fixes
After launch, anything that breaks is on me.
Pages for the areas you cover
Analytics
Training and 30 days of fixesAbout 5 to 8 weeks from yes to live. You always know what happens next.
- 1Week 1YouTell me how you win work now, who your best customers are, and what they ask.MeResearch, questions, and a written plan for every page and the enquiry flow.
- 2Weeks 2–3YouRead the words. Click through the design on your phone.MeWrite every page, design them around the enquiry. Two rounds, then you approve.
- 3Weeks 4–6YouSend photos of real jobs. Try the enquiry flow.MeBuild the site, wire the forms to your inbox, set up search and analytics.
- 4Weeks 7–8YouSend a test enquiry. Say yes.MeTest on real phones, launch, redirects from any old site. Then 30 days of fixes.
This is for you if- Clinics, trades, studios, consultancies, agencies, venues
- Businesses that win work through enquiries, bookings or quotes
- Owners whose current site “looks fine” and brings nothing in
- Anyone tired of a page builder they can’t leave
It isn’t for you if- Five-page brochure sites with no goal (a rebuild may fit better)
- Sites you need by Friday
- Budgets under £3,500 (start with the audit)
What you usually get from each route. There are great people everywhere; these are the patterns.
| A DIY builder | A marketplace freelancer | An agency | ELMFOLD | |
|---|---|---|---|---|
| Who you talk to | You, and a help centre | One person, often far away | An account manager | The person building it |
| Who writes the words | You | Usually you | A copywriter, often extra | Me, included |
| Designed from scratch | No, a template | Often a bought theme | Yes | Yes |
| How the price works | Monthly fee, plus your time | Hourly or per task | Day rates, can grow | Fixed, in writing |
| Who owns it | The platform | Depends | Usually you | You, every line |
| After launch | On your own | If they reply | A retainer | 30 days of fixes, then optional care |
from £6,000
$7,500 · 5–8 weeks
What moves the price- Number of pages
- Booking, quoting or portal features
- Brand identity work
50% to book your slot, 25% when you approve the design, 25% at launch.
Launch offer. The first three projects get the full £495 audit free.
Get my exact price, free- Fixed price, in writing
The price in the proposal is the price you pay. If the scope changes, you see the new price before anything happens.
- 30 days of fixes
Anything that breaks after launch is fixed, free, for 30 days.
- You own everything
Code, design, words, photos and accounts, in your name.
- Reply within 2 working days
From me, not a ticket system.
- Three projects at a time
So yours gets proper attention, never squeezed in.
30 days of fixes
You own everythingBiggest objections first, answered plainly. Tap one to open it.
Yes. Text, images and pages are editable, with training included. You own everything.
Yes. That’s most of the value. You give me the facts and honest answers; I write the page.
Included where they make sense. Complex calculators and customer portals are quoted as custom builds.
No. Decisions are explained in plain English, in writing, and you approve at two clear points.
It stays live until launch day. Then the new one replaces it, with redirects so old links still work.
Five to eight weeks, depending on the number of pages and how quickly decisions come back.
The free project plan takes about four minutes. You get a written plan with a price on screen, and you keep it whether or not we work together.
Plan my website, freeP.S. If your site is less than a few years old and mostly fine, a rebuild might do the job for less. The free plan will tell you honestly which one you need.