Keep what works, redesign the pages that matter, rewrite the words, fix the speed and keep your Google rankings safe. The fastest route from “fine” to “sells”.
Launch offer: The first three projects get the full £495 audit free.
From £3,500 · $4,500
3–5 weeks
Fixed price, in writing
Most sites don’t need to be thrown away. They need the right three pages redesigned, honest words, a proper speed fix and a move that doesn’t lose what Google already knows about you.
Sound familiar?
- It looks like it’s from 2016
People judge your business by your site in seconds. Dated looks like closed.
- It’s slow, especially on phones
Years of plugins, huge images and a theme doing far more than it should.
- The words don’t sell
Written once at launch and never touched. Generic, long, about you rather than them.
- Broken on mobile
Overlapping text, menus that don’t open, forms you can’t fill in.
- Trapped on the wrong platform
A builder you can’t leave, or a store platform that fights you.
- Scared of losing Google
You’ve heard rebuilds can wipe out rankings. Done badly, they can.
The words don’t sell
Broken on mobile
Trapped on the wrong platform
Scared of losing Google
A rebuild is surgery, not demolition. These are the rules I follow so you get a better site without losing what already works.
- 01Keep every address that matters
Each old page is redirected to its new one, so Google and old links land in the right place.
- 02Keep content worth keeping
Good photos, real reviews, pages that already rank. Rewritten where needed, not thrown away.
- 03Redesign the pages that earn money
Usually the home page, the top services or products, and the enquiry or checkout. The rest is tidied to match.
- 04Fix speed at the root
Not a plugin on top of plugins: lighter code, properly sized images, fewer scripts.
- 05Rewrite for the reader
Shorter, clearer, about the customer’s problem and your answer to it.
- 06Measure before and after
Speed and enquiries recorded before launch, so the difference is visible, not assumed.
Measure before and afterThe first thing I do on a rebuild. Every part of your site goes into one of three columns, and the plan writes itself.
- Pages that rank on Google
- Photos of real work
- Customer reviews
- Home page headline
- Contact form
- Product pages
- The theme
- Twelve plugins
- Stock photos
Photos of real work
Customer reviews
Twelve plugins/services.html→/services/kitchensRedirected, rankings kept- The audit, included
What leaks money and why, ranked by impact, before anything changes.
- Key pages redesigned from scratch
The ones that bring in money. The rest tidied to match.
- Words rewritten to sell
Headlines, services, products and calls to action.
- Speed fixed at the root
Lighter pages, right-sized images, fewer scripts.
- Mobile rebuilt properly
Designed for a thumb first, then scaled up.
- Search-safe redirects
A map from every old address to its new home.
- Platform move if needed
Wix or Squarespace to Shopify or Next.js, with your content.
- Before-and-after measurement
Speed and enquiries, recorded so you can see the change.
- Training and 30 days of fixes
Anything that breaks after launch is on me.
Platform move if needed
Training and 30 days of fixesAbout 3 to 5 weeks from yes to live. You always know what happens next.
- 1Week 1YouGive me access and tell me what annoys you most.MeAudit, measurements, the keep/fix/replace triage and a written plan.
- 2Week 2YouRead the new words and see the redesigned pages.MeRewrite and redesign the pages that matter. Two rounds, then you approve.
- 3Weeks 3–4YouCheck the new site on your phone.MeRebuild, speed fixes, redirects, platform move if there is one.
- 4Week 5YouSay yes.MeLaunch, compare before and after, then 30 days of fixes.
This is for you if- Sites that look dated, load slowly or don’t convert
- Businesses with content worth keeping and a design worth losing
- Owners who want a sharper site without starting from zero
- Stores on the wrong platform
It isn’t for you if- Sites where a rebuild would cost more than a new build (I’ll say so)
- Page builders that can’t be exported (we move you off them instead)
What you usually get from each route. There are great people everywhere; these are the patterns.
| A DIY builder | A marketplace freelancer | An agency | ELMFOLD | |
|---|---|---|---|---|
| Who you talk to | You, and a help centre | One person, often far away | An account manager | The person building it |
| Who writes the words | You | Usually you | A copywriter, often extra | Me, included |
| Designed from scratch | No, a template | Often a bought theme | Yes | Yes |
| How the price works | Monthly fee, plus your time | Hourly or per task | Day rates, can grow | Fixed, in writing |
| Who owns it | The platform | Depends | Usually you | You, every line |
| After launch | On your own | If they reply | A retainer | 30 days of fixes, then optional care |
from £3,500
$4,500 · 3–5 weeks
What moves the price- How many pages change
- Platform move (e.g. Wix → Shopify)
- New photography or film
Projects under £5,000: 50% to book, 50% at launch.
Launch offer. The first three projects get the full £495 audit free.
Get my exact price, free- Fixed price, in writing
The price in the proposal is the price you pay. If the scope changes, you see the new price before anything happens.
- 30 days of fixes
Anything that breaks after launch is fixed, free, for 30 days.
- You own everything
Code, design, words, photos and accounts, in your name.
- Reply within 2 working days
From me, not a ticket system.
- Three projects at a time
So yours gets proper attention, never squeezed in.
You own everything
Reply within 2 working daysBiggest objections first, answered plainly. Tap one to open it.
Not if it’s done properly, and that’s the point. Redirects and search set-up are part of every rebuild.
Yes, including Wix or Squarespace to Shopify or Next.js.
Then that’s the scope, and the price reflects it. Rebuilds start at £3,500.
No. Your current site stays live until the new one is ready and approved.
Three to five weeks, depending on how much changes.
The free project plan takes about four minutes. You get a written plan with a price on screen, and you keep it whether or not we work together.
Plan my rebuild, freeP.S. Want to see the problems before you spend anything? Run the free Website X-ray on your site; it takes about a minute.