Identity, product copy, product photography, demo films and ad creative, priced as sets and made to match the site they live on.
From £1,500 · $2,000
1–4 weeks
Fixed price, in writing
Before anyone reads a word, they’ve decided whether you look like a brand worth buying from. Identity, photos and film are how that decision gets made.
Sound familiar?
- Phone photos on a white sheet
The product is great; the photo makes it look like a car-boot find.
- A logo made in ten minutes
And no rules for colour or type, so everything looks slightly different.
- The same image in every ad
One hero shot stretched across every size and channel until people stop seeing it.
- Colours that drift
Three blues, four fonts, and a feeling that something’s off.
- Copy pasted from the supplier
Specs instead of reasons, and the same words as every reseller.
- No video at all
Nothing showing how it works, how big it is, or how it feels to use.
Copy pasted from the supplier
Six principles behind every identity and content set I make.
- 01A system, not just a logo
Colours, type, spacing and rules, so everything you make looks like it belongs together.
- 02Photos that answer questions
Scale, detail, in use, in the box. Each photo does a job on the page.
- 03Film for what photos can’t show
How it works, how it pours, how it fits. Short, clear, on the product page.
- 04Copy that sells the outcome
What it does for the buyer, in their words, not the spec sheet.
- 05Made in sets for every channel
Sizes and cuts for your site, social and ads, planned together.
- 06Consistency is what reads as premium
Not gold foil. The same care on every page, email and parcel.
A tiny version of how direction works: one decision about feeling changes colour, type and voice together.
Slow mornings, made simple.
Shop the collection“nook” is a made-up brand. One choice about feeling changes colour, type, voice and photos together.
- Direction, in writing
Who it’s for and how it should feel, agreed before design.
- Logo and lockups
For the site, the packaging and a tiny favicon.
- Colour and type system
With rules, so anyone can use it correctly.
- Product and page copy
Descriptions, headlines and the words around them.
- Photography sets
Product, detail, scale and in use, sized for every page.
- Demo films
Short films for the home page, product pages and social.
- Ad creative sets
In the sizes each channel needs.
- Files, sizes and formats
Organised, named and yours to keep.
Direction, in writing
About 1 to 4 weeks from yes to live. You always know what happens next.
- 1Week 1YouTell me about the product, the customer and brands you admire.MeDirection in writing: feeling, audience, references.
- 2Week 2YouPick from the identity routes.MeLogo, colour and type, then the rules for using them.
- 3Weeks 2–4YouSend products or plan the shoot with me.MePhotos, films, copy and ad sets, made for the pages they’ll live on.
- 4DeliveryYouUse it everywhere.MeEvery file, every size, organised and handed over.
This is for you if- New brands that need an identity before the store
- Launches that need photography and film that sell
- Stores with great products and flat photos
- Ad campaigns that need creative in sets, not one hero image
It isn’t for you if- Full rebrands of large organisations
- One-off logos with no site to live on
What you usually get from each route. There are great people everywhere; these are the patterns.
| A DIY builder | A marketplace freelancer | An agency | ELMFOLD | |
|---|---|---|---|---|
| Who you talk to | You, and a help centre | One person, often far away | An account manager | The person building it |
| Who writes the words | You | Usually you | A copywriter, often extra | Me, included |
| Designed from scratch | No, a template | Often a bought theme | Yes | Yes |
| How the price works | Monthly fee, plus your time | Hourly or per task | Day rates, can grow | Fixed, in writing |
| Who owns it | The platform | Depends | Usually you | You, every line |
| After launch | On your own | If they reply | A retainer | 30 days of fixes, then optional care |
from £1,500
$2,000 · 1–4 weeks
What moves the price- How many products
- Film length and number of cuts
Projects under £5,000: 50% to book, 50% at launch.
Get my exact price, free- Fixed price, in writing
The price in the proposal is the price you pay. If the scope changes, you see the new price before anything happens.
- 30 days of fixes
Anything that breaks after launch is fixed, free, for 30 days.
- You own everything
Code, design, words, photos and accounts, in your name.
- Reply within 2 working days
From me, not a ticket system.
- Three projects at a time
So yours gets proper attention, never squeezed in.
30 days of fixes
You own everything
Reply within 2 working daysBiggest objections first, answered plainly. Tap one to open it.
Product and lifestyle photography is produced as sets for the store and ads. Where a shoot on location is needed, we plan it together.
Demo films and ad cuts for home pages, product pages and paid social, delivered in the sizes each channel needs.
Yes, from £1,500, priced as sets.
Yes. Logo files, photos, films and copy are yours to use anywhere.
The free project plan takes about four minutes. You get a written plan with a price on screen, and you keep it whether or not we work together.
Plan my launch, freeP.S. Building a store too? Brand and content cost less as part of a store or website project, because they’re planned together.