A site is never finished: it’s either improving or quietly decaying. Care plans are priced weekly, billed monthly, and include real improvement hours, not just updates.
From £60 a week · $80
Ongoing
Fixed price, in writing
Software updates, expiring certificates, a plugin that breaks checkout on a Sunday, a page that needs changing before a sale. Someone has to look after it. The question is who, and how fast.
Sound familiar?
- It breaks at the worst time
And you find out from a customer, not a monitor.
- Small changes take weeks
Because they wait for someone to have a free afternoon.
- Updates nobody makes
Until something stops working, or someone gets in who shouldn’t.
- No idea if it’s working
No one is looking at what sells, what’s slow and what to improve next.
It breaks at the worst time
No idea if it’s workingEvery plan includes hours for making the site better, not just keeping it alive.
- 01Kept safe
Updates, security checks and daily backups, so nothing is lost.
- 02Watched
Monitoring that tells me when something is down, often before you notice.
- 03Fixed and explained
What broke, why, what I did. In plain English, in writing.
- 04Improved
New pages, tests, copy, speed work. Hours that roll over for one month.
Fixed and explainedWhat happens on your site in a typical month on a care plan, day by day.
Every dot is a daily backup. An example month.
- Software and security updates
Kept current, tested, not just clicked.
- Daily backups
Restorable, kept off-site.
- Uptime and security monitoring
Alerts come to me first.
- Changes and fixes
Hours each month, depending on the plan.
- A monthly report
On Growth and Partner: what changed and what’s next.
- Direct line to me
Email or WhatsApp. No ticket system.
Direct line to me
Simple, every month.
- 1Every dayYouNothing.MeBackups run, monitoring watches, alerts come to me.
- 2Every weekYouSend changes whenever you think of them.MeUpdates, small fixes, your requests.
- 3Every monthYouRead the report, pick what’s next.MeImprovement hours spent on what matters most.
This is for you if- Every client after launch
- Owners who want changes made in days, not weeks
- Stores where downtime costs real money
It isn’t for you if- Sites I didn’t build, until they’ve had an audit
- Anyone who only needs help once a year (pay per job instead)
What you usually get from each route. There are great people everywhere; these are the patterns.
| A DIY builder | A marketplace freelancer | An agency | ELMFOLD | |
|---|---|---|---|---|
| Who you talk to | You, and a help centre | One person, often far away | An account manager | The person building it |
| Who writes the words | You | Usually you | A copywriter, often extra | Me, included |
| Designed from scratch | No, a template | Often a bought theme | Yes | Yes |
| How the price works | Monthly fee, plus your time | Hourly or per task | Day rates, can grow | Fixed, in writing |
| Who owns it | The platform | Depends | Usually you | You, every line |
| After launch | On your own | If they reply | A retainer | 30 days of fixes, then optional care |
£60 a week · $80
about £260 a month, billed monthly- Software and security updates
- Daily backups
- Uptime and security monitoring
- 1 hour of changes a month
- Reply within 2 working days
£150 a week · $195
about £650 a month, billed monthly- Everything in Essentials
- 4 hours of improvements a month
- Monthly report: what changed, what’s next
- Priority replies
- Quarterly review, in writing if you prefer
£350 a week · $450
about £1,520 a month, billed monthly- Everything in Growth
- About 10 hours a month for new pages, tests and content
- Roadmap kept with you
- Same-day replies on working days
from £60 a week
$80 a week · Ongoing
What moves the price- Hours of improvement each month
Priced weekly, billed monthly. Cancel with a month’s notice.
Get my exact price, free- Fixed price, in writing
The price in the proposal is the price you pay. If the scope changes, you see the new price before anything happens.
- 30 days of fixes
Anything that breaks after launch is fixed, free, for 30 days.
- You own everything
Code, design, words, photos and accounts, in your name.
- Reply within 2 working days
From me, not a ticket system.
- Three projects at a time
So yours gets proper attention, never squeezed in.
You own everythingBiggest objections first, answered plainly. Tap one to open it.
Yes, with a month’s notice. No minimum term beyond the first month.
No. The site is yours and 30 days of fixes are included after launch. A plan is there if you’d rather not think about it.
New pages, copy changes, tests, integrations, speed work: anything that makes the site better, not just keeps it running.
For one month, so a quiet month isn’t wasted.
The free project plan takes about four minutes. You get a written plan with a price on screen, and you keep it whether or not we work together.
Plan care with meP.S. Every project I build includes 30 days of fixes after launch, care plan or not.