Web apps, customer portals, quote calculators, product builders, integrations and automation, with the backend to match. Built with the same care as a storefront, by the same person.
Quoted after the free plan
Scoped per project
Fixed price, in writing
Every business has a job that eats hours: orders copied from one place to another, quotes typed out, customers chasing updates. That’s not admin. It’s a system nobody has built yet.
Sound familiar?
- Orders copied between systems
From the shop to a spreadsheet to the supplier, by hand, with typos.
- Quotes typed out every time
The same maths and the same email, written from scratch for every enquiry.
- A spreadsheet doing a database’s job
Fifteen tabs, one person who understands them, and no history of who changed what.
- Customers chasing for updates
“Where’s my order?” emails that a status page would answer.
- Tools that don’t talk
Shopify, email, invoicing and calendar, all separate, all needing you in the middle.
- A plugin that almost does it
Ninety per cent of what you need, and the last ten per cent is the part that matters.
Customers chasing for updates
Tools that don’t talk
Custom work has a reputation for overruns and surprises. These rules are why mine doesn’t.
- 01Start with the process, not the screens
We map what actually happens today, step by step, before deciding what to build.
- 02Scope in writing, price fixed
What it does, what it doesn’t, what it costs. Agreed before any code.
- 03Build the smallest useful version first
Something you use in weeks, not a grand system you wait months for.
- 04You own the code and the data
In your accounts, documented, so you’re never locked in.
- 05Automate the boring, not the judgement
Machines copy, calculate and send. You keep the decisions that need a person.
- 06Test it like it handles money
Because it usually does. Every state, every error, before it goes live.
Start with the process, not the screens
Build the smallest useful version first
You own the code and the data
Test it like it handles moneyPick the jobs you do by hand and roughly how long they take. The numbers are yours; the sum is simple.
Counted over 48 working weeks. Most of it can run on its own; the decisions stay with you.
- Written scope and a fixed price
After a short scoping exchange following the free plan.
- A clickable flow before the build
Screens and states you try before anything is coded.
- The app, portal or tool
Next.js and TypeScript, fast and secure.
- Integrations
Shopify, payments, email, calendars, spreadsheets, the tools you already pay for.
- A proper database
PostgreSQL: your records, kept safely, with history.
- AI where it truly helps
Writing drafts, sorting requests, making files. Never where it adds risk.
- Admin screens for your team
So the people using it can run it without me.
- Documentation and ownership
Code and accounts in your name.
- Training and 30 days of fixes
Then a care plan if you want one.
A clickable flow before the build
The app, portal or tool
Training and 30 days of fixesAbout Scoped per project from yes to live. You always know what happens next.
- 1Step 1YouWalk me through how the job is done today.MeMap the process, then a written scope and a fixed price.
- 2Step 2YouClick through the flow and tell me where it’s wrong.MeDesign the screens and states before any code.
- 3Step 3YouTry each part as it’s ready.MeBuild the smallest useful version, then the rest, tested as it goes.
- 4Step 4YouUse it for real.MeLaunch into your workflow, train the team, 30 days of fixes.
This is for you if- Businesses with a process that eats hours every week
- Stores that need a builder, configurator or approval step
- Companies that want their tools to talk to each other
- Founders who need something no plugin does
It isn’t for you if- Native apps for the App Store and Google Play
- Projects without an owner who can make decisions
What you usually get from each route. There are great people everywhere; these are the patterns.
| A DIY builder | A marketplace freelancer | An agency | ELMFOLD | |
|---|---|---|---|---|
| Who you talk to | You, and a help centre | One person, often far away | An account manager | The person building it |
| Who writes the words | You | Usually you | A copywriter, often extra | Me, included |
| Designed from scratch | No, a template | Often a bought theme | Yes | Yes |
| How the price works | Monthly fee, plus your time | Hourly or per task | Day rates, can grow | Fixed, in writing |
| Who owns it | The platform | Depends | Usually you | You, every line |
| After launch | On your own | If they reply | A retainer | 30 days of fixes, then optional care |
Quoted
After the free plan and a short scoping exchange
What moves the price- Everything, which is why it's quoted
50% to book your slot, 25% when you approve the design, 25% at launch.
Get my exact price, free- Fixed price, in writing
The price in the proposal is the price you pay. If the scope changes, you see the new price before anything happens.
- 30 days of fixes
Anything that breaks after launch is fixed, free, for 30 days.
- You own everything
Code, design, words, photos and accounts, in your name.
- Reply within 2 working days
From me, not a ticket system.
- Three projects at a time
So yours gets proper attention, never squeezed in.
30 days of fixes
Reply within 2 working daysBiggest objections first, answered plainly. Tap one to open it.
Vincenzo Studio: the private production engine behind my portrait business, from order to approved portrait to print file. Plus quote flows, builders and approval loops for my own stores.
Because scope varies hugely. Custom work is quoted in writing after a scoping exchange, typically from £5,000 as an add-on to a site or store.
No. You know how your business works; I translate that into software and explain every choice in plain English.
The code is documented, in your accounts and built with mainstream tools, so another developer can pick it up.
Yes, where it saves real time: drafting, sorting, generating files. I’ll tell you where it doesn’t belong.
The free project plan takes about four minutes. You get a written plan with a price on screen, and you keep it whether or not we work together.
Scope it with me, freeP.S. Not sure if it’s a plugin or a build? Describe the job in the free plan. If an existing tool does it, I’ll tell you which one.