Concept sites

I won’t invent clients, so I invented brands instead. One per pattern, each with its own look, words and working parts. Open them, tap everything. The brands, prices and people are made up; the craft isn’t.

01 · Service business · bookings

Aldine

A clinic that tells you what not to book.

For clinics, salons, studios and anyone who sells time. The site does the first consultation: it asks where you'd like to start, answers honestly, then books.

Three things to try
  1. Tell it what's bothering youPick a concern and it points you to a treatment, with the price.
  2. Swipe the treatmentsSix cards, the price on every one, a booking one tap away.
  3. Book a consultationPick a day and a time. Taken slots are crossed out.
Open Aldine Skin Clinic
aldine-clinic.conceptThe Aldine Skin Clinic concept site, scrolling
The Aldine Skin Clinic concept on a phone
02 · Online store · subscriptions

Northline

A store built around the second order.

For product brands that live on repeat buyers. A finder for first-timers, bundles that make three bags the obvious choice, and a subscription that explains itself.

Three things to try
  1. Take the taste finderThree questions, and you watch your coffee move on the map.
  2. Add three bagsThe bar fills, the 10% kicks in, the bag in the nav bumps.
  3. Build a subscriptionPick a rhythm and grind, see the email you'd get.
Open Northline Roasters
northline-roasters.conceptThe Northline Roasters concept site, scrolling
The Northline Roasters concept on a phone
03 · Custom web app · quotes & scheduling

brightside

A website that is the booking system.

For service businesses drowning in admin. Instant prices, booking in the same flow, a portal for customers and a schedule for the team, all one app.

Three things to try
  1. Get a priceChange rooms and extras, the price updates as you tap.
  2. Book a slotPick a day and a time, meet the cleaner, see it confirmed.
  3. Watch a clean happenThe checklist ticks itself off while the visit runs.
Open Brightside Cleaning
brightside.conceptThe Brightside Cleaning concept site, scrolling
The Brightside Cleaning concept on a phone
Why fictional

ELMFOLD is new as a studio. Every concept uses the same method, code and care as a client project, and says “concept” at the top of every page. For real results, see the businesses I run myself.