Case study · my own business

On-site spray painting across the South. Instead of a phone number, a six-step quote journey that qualifies the job and arrives with photos.

Type
Service website with quote flow
Area
Southampton and 70 miles around
Role
Positioning, copy, design, build
Status
Live
Live: sprayguy.com
The same house after a window resprayA house with tired windows, beforeBeforeAfter
The brief

Spray Guy is my own business too: on-site spray painting for windows, kitchens, doors and garage doors. The buyer is a homeowner about to spend £12,000 on a replacement they don't need. The site's job is to interrupt that decision with a cheaper, faster, better-looking alternative, and to collect a quote request that already contains everything needed to price the job.

What made it hard
  1. 01Explaining respraying to people who have never heard of it, in one screen
  2. 02Turning “call for a quote” into something people actually do at 10pm
  3. 03Qualifying jobs before anyone drives anywhere
  4. 04Proof that persuades: before and afters, not stock photos
The signature: proof you can drag

Before and afters from real jobs, right where people decide. No stock photos.

The same kitchen after the resprayA kitchen before the resprayBeforeAfter
The quote that sells

Instead of “call for a quote”, a journey people finish at 10pm. It qualifies the job, so pricing happens without a site visit.

  1. 1Service
  2. 2The job
  3. 3Photos
  4. 4Postcode
  5. 5When
  6. 6Contact
sprayguy.comThe Spray Guy quote request, step one
The quote request on a phone
What I built

  1. 01
    Direct-response home page

    The uncomfortable truth first: your windows don't need replacing, they need respraying. Then the saving, the proof, the offer.

  2. 02
    Six-step quote request

    Service, job details, photos, postcode, timeframe, contact. It qualifies the job and arrives with photos attached.

  3. 03
    Before and after everywhere

    Drag sliders on real jobs. Same house, one day of spray.

  4. 04
    Areas, FAQ and admin

    Pages for each area covered, objections answered, and a simple view to manage the requests.

sprayguy.comThe Spray Guy home page, scrolling
The Spray Guy home page on a phone
The live home page.
Where it stands

  • Quote requests arrive complete, with photos, so pricing happens without a site visit
  • The page sells the alternative before the price is ever discussed
  • A service business pattern I now build for clinics, trades and studios: explain, prove, qualify, book
Built withCustom buildReact + TypeScriptQuote request pipelineImage galleries
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