Shopify or fully custom, designed and written from a blank page by someone who runs his own stores and knows exactly where buyers hesitate.
Launch offer: The first three projects get the full £495 audit free.
From £8,500 · $11,000
6–10 weeks
Fixed price, in writing
People arrive, look around and leave without a word. Usually not because the product is wrong, but because the page didn’t answer the question in their head at the moment they asked it.
Sound familiar?
- Nobody can tell what it is in five seconds
A beautiful photo, a vague line, and no idea what you sell or why it’s different.
- The price feels like a gamble
Delivery costs appear at checkout, options are confusing, nothing says what’s in the box.
- It’s awkward on a phone
Tiny buttons, jumping layouts, a bag that’s hard to find. Most of your visitors are on their phone.
- The proof is hidden
Reviews on a separate page, the guarantee in the footer, where nobody reads it.
- It’s slow
A theme carrying code for features you never use, plus every app you ever installed.
- It lists products instead of helping people choose
Twenty products in a grid and no guidance on which one is right for whom.
It’s awkward on a phone
The proof is hidden
It lists products instead of helping people choose
Six things I build into every store. None of them are tricks; they’re what a good shop assistant does, written into the page.
- 01Answer three questions at the top
What is it, who is it for, why this one. If a stranger can’t answer those in five seconds, they leave.
- 02Make the price feel safe
Delivery cost, delivery date, returns and what’s included, right next to the button. Surprises at checkout lose orders.
- 03Put the proof where the doubt is
Reviews and guarantees beside the price and the button, not on a page nobody visits.
- 04Help people choose
Bundles, finders, set builders and ‘best for’ labels turn a grid of products into a decision.
- 05Design for one thumb
Big targets, an add-to-bag that’s always in reach, nothing that jumps while the page loads.
- 06Sell the second order
Refills, subscriptions and the emails after purchase are where repeat buyers come from.
Sell the second orderTap the numbers. Every one is a decision I make on your product pages, and why.
£64 Free UK delivery · Arrives Thursday
OatSageClayInkAdd to bag★★★★★ “Softer every wash.”Free returns for 30 days · Made in Portugal
Scale, detail, in use and in the box. Each photo removes a doubt, so the first one isn’t the only one that works.
Example product, made up for this page.
Shopify or custom? Three questions.- Store designed from scratch
Home, collections, product, bag and checkout. No theme, no template.
- Product pages written to sell
Every product description, heading and button, in your voice.
- Collections and search
So people find the right product in two taps.
- Checkout, payments, shipping, tax
Set up, tested with real orders, in pounds or dollars.
- Bundles, builders, subscriptions
Where they fit your product, like Emilie’s set builder.
- Product data moved for you
From WooCommerce, Wix, Squarespace or spreadsheets.
- Redirects from your old site
So the links Google knows still work and rankings survive.
- Speed, built in
Images sized for each screen, code only where it’s needed, apps trimmed.
- Order emails in your voice
Confirmation, shipping and abandoned-bag emails that look like your brand.
- Legal pages and cookies
Privacy, terms and a cookie banner that does what the law expects.
- Analytics and Google set up
So you can see what sells, from day one.
- Training and 30 days of fixes
You learn to run it; anything that breaks after launch is on me.
Redirects from your old site
Legal pages and cookies
Analytics and Google set up
Training and 30 days of fixesAbout 6 to 10 weeks from yes to live. You always know what happens next.
- 1Week 1YouTell me about the product and your customers. Send what you have: photos, notes, the old site.MeQuestions, research into your buyers and competitors, and a written plan for every page.
- 2Weeks 2–3YouRead the words, then click through the design on your own phone.MeWrite the pages, design home, collection, product and bag. Two rounds of changes, then you approve.
- 3Weeks 4–7YouCheck products and prices as they go in.MeBuild the store, move your product data, set up payments, shipping, tax and emails.
- 4Weeks 8–10YouPlace a test order. Say yes.MeTest on real phones, set up redirects, check speed, launch. Then 30 days of fixes.
This is for you if- Product brands launching, or outgrowing a theme that was never built for them
- Founders who want the store to explain the product, not just list it
- Brands selling to the UK and the US, in both currencies
- Anyone who has had a “cheap” store cost them twice
- Marketplaces with hundreds of sellers
- Catalogues of thousands of unbranded products
- Budgets under £3,500 (start with the audit)
What you usually get from each route. There are great people everywhere; these are the patterns.
| A DIY builder | A marketplace freelancer | An agency | ELMFOLD | |
|---|---|---|---|---|
| Who you talk to | You, and a help centre | One person, often far away | An account manager | The person building it |
| Who writes the words | You | Usually you | A copywriter, often extra | Me, included |
| Designed from scratch | No, a template | Often a bought theme | Yes | Yes |
| How the price works | Monthly fee, plus your time | Hourly or per task | Day rates, can grow | Fixed, in writing |
| Who owns it | The platform | Depends | Usually you | You, every line |
| After launch | On your own | If they reply | A retainer | 30 days of fixes, then optional care |
from £8,500
$11,000 · 6–10 weeks
What moves the price- Product count and variants
- Builders, bundles, subscriptions
- Multiple currencies and markets
- Custom (Next.js) vs Shopify
50% to book your slot, 25% when you approve the design, 25% at launch.
Launch offer. The first three projects get the full £495 audit free.
Get my exact price, free- Fixed price, in writing
The price in the proposal is the price you pay. If the scope changes, you see the new price before anything happens.
- 30 days of fixes
Anything that breaks after launch is fixed, free, for 30 days.
- You own everything
Code, design, words, photos and accounts, in your name.
- Reply within 2 working days
From me, not a ticket system.
- Three projects at a time
So yours gets proper attention, never squeezed in.
30 days of fixes
You own everythingBiggest objections first, answered plainly. Tap one to open it.
Shopify for most product brands: payments, shipping and apps are solved. Custom (Next.js) when the journey is unusual: builders, configurators, portals. The free plan tells you which and why.
No. You tell me about your products and customers; I handle everything else and explain decisions in plain English, in writing.
Yes, with redirects so your search rankings survive the move. Product data migration is included.
Yes. Adding products, changing prices and running sales are all done in Shopify’s admin, and training is included.
Your Shopify plan and any apps are paid directly to them, in your name. I keep apps to the ones you actually need.
Facts about the product, honest answers about your customers, photos if you have them, and quick decisions at the two approval points.
The free project plan takes about four minutes. You get a written plan with a price on screen, and you keep it whether or not we work together.
Plan my store, freeP.S. Not sure you need a whole new store? The free Website X-ray checks your current one in about a minute, and the £495 audit ranks every fix. Either way, you’ll know where the money is leaking.