The product page checklist: 15 things that make people buy

“What is it, and is it for me?”

1. A name that says what it is. “Waffle linen throw”, not just a collection name.
2. One line under it that says who it’s for and why it’s different. Before any description.
3. Photos that answer questions: scale, detail, in use, and what arrives in the box.
4. A first photo that works small, because on a phone it’s the size of a stamp in collection grids.

“How much, really?”

1. The price near the top, next to the button.
2. Delivery cost and delivery date beside the price. Surprise costs at checkout are one of the most common reasons people abandon a bag.
3. What’s included, especially for sets, refills and anything with parts.
4. Fast ways to pay, like Apple Pay, Google Pay or Shop Pay, so phone buyers don’t have to type a card number.

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“Which one should I get?”

1. Options as buttons, not dropdowns, with colours shown and sold-out options clearly marked.
2. Help choosing: a size guide, a “best for” line, a comparison, or a builder for sets.
3. One clear button that says exactly what happens, and stays in reach on phones.

“Can I trust this?”

1. Real reviews beside the price, not on a separate page. Never invented.
2. Returns and guarantee in one sentence under the button.
3. A real business behind it: where it’s made, who makes it, how to get help.

That’s fourteen. The fifteenth is the one that holds the rest together:

1. Speed on a phone. If the first image takes four seconds, none of the above gets seen. Size images for each screen and keep apps to the ones that pay for themselves.

How to use this list

Go through your best-selling product page on your phone, not your laptop, and tick each point honestly. Fix the ones near the top first: the questions buyers ask first are the ones that lose them first.

The free Product page grader checks most of this list on your own page automatically: price, button, delivery, returns, reviews, photos and words.