Your website gets visits but no enquiries: nine fixes

The nine fixes

1. Say who you help and the result in the headline. “Kitchens resprayed in a day across Hampshire” beats “Welcome to our website”.
2. Show real work. Before-and-afters, real jobs, real people. Stock photos make you look like everyone else.
3. Give a price, or a range. “From £…” filters out the wrong enquiries and reassures the right ones.
4. One clear next step on every page. Get a quote, book, or call. Not five buttons competing.
5. Make the enquiry form short and useful. Ask for what you need to price the job, including photos, and nothing else.
6. Say what happens next. “I’ll reply within a day with a price” turns a form into a promise.
7. Answer the doubts on the page. Insurance, guarantees, timings, mess, what if it goes wrong.
8. Make the phone number tappable and the form easy on a phone. Most visitors are on one.
9. Have a page for each service and area you cover, written properly, so people land on exactly what they searched for.

Which to do first

Start with the headline and the enquiry form: one decides whether people stay, the other decides whether they get in touch. Then proof, then prices.

The free Headline doctor reads your live headline and scores it; the Website X-ray ranks everything else on your site by what it costs you.

Score your headline in secondsFree, automatic, about a minute→

A real example

Spray Guy, my own spray painting business in Southampton, replaced “call for a quote” with a six-step quote journey: service, job details, photos, postcode, timing, contact. Requests arrive with everything needed to price the job without a site visit. You can see how it works in the case study.